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Diary of a DrupalCon Rookie: An Introduction

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For months, Duo Consulting has had our DrupalCon guest list on lockdown. Our lineup reads like this:

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  • Michael Silverman, CEO & Fearless Leader
    Scott Weston, Director of Development
  • Gordon Makely, Drupal Developer
    Brian Krall, Duo Themer
    Mark Royko, Drupal Developer
    Sonny Cohen, Director of Internet Marketing
    Tim Thurn, Project Manager

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Each of our players heading to Portland has previously attended a DrupalCon or Drupal Camp event. Scott Weston is even presenting on Tuesday at 3:15. The entire Duo squad will be in attendance so come say “hi” and learn about gamification.
In the meantime, let me introduce myself as the late add to the roster: my name is Ariel and this is the Diary of a DrupalCon Rookie.

I landed my spot at Duo two months ago, filling the brand new role of Marketing Coordinator. The past 60 days have been filled with new material, new ideas, and lots of new lessons. I arrived with minimal experience using Drupal and can now proudly say I can navigate my way around the back-end of our website. I just finished updating 540 blog posts and editing our tagging taxonomy. Boo ya.

Why do I want to attend DrupalCon?

Besides the fact that I’m dying to sink my teeth into a Voodoo Doughnut, I want to feed my endless appetite for knowledge. I want to learn as much as I can about the Drupal platform and then translate it into a fierce marketing machine.

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My perspective of the event is going to be wildly different than my coworkers. I’m not arriving with the ability to explain the in’s and out’s of module development or the art of scalable architecture for CSS. I won’t be bumping into old conference pals comparing notes on Portland vs. Denver over Stumptown Coffee.

 

 

This year’s theme (Building Bridges, Connecting Communities) thoroughly describes my approach to gathering information about Drupal and translating it to actionable marketing initiatives.

Building Bridges

What kind of bridges, you ask? The kind that connect people, concepts, and channels.

  • Bridging People: I want to reveal how Drupal connects members of an organization, regardless of their title—developer, designer, marketer, whatever. Drupal is a solution that can bond all individuals within a company to complete the ultimate task: Building a website that gets you more customers.
  • Bridging Concepts: How does Drupal serve as a superior platform to accomplish overlapping yet equally important objectives for our clients? How can we build a responsive site that still showcases the strengths of a customer’s content? What is the Drupal difference that allows us to succeed at completing simultaneous goals?
  • Bridging Channels: As a marketer, I never juggle fewer than five channels. How can Drupal support the varied needs of our clients while integrating programs and platforms?

Connecting Communities

Community is an important word to Duo Consulting. We take our own, and those that we build, very seriously. We’re dedicated to the open source community and collaboration with other Drupal shops. We’re actually open to collaborating with anyone that has a good idea.

Building communities is something we have a great deal of experience in. Michael wrote the book on it, Capturing Community: How to Build, Manage, and Market Your Online Community. Developing enterprise social networks for organizations has kept our team busy for years.

I am excited to witness the interactions between Drupalers of different experience levels and backgrounds as examples of the open-source social community.

Screen Shot 2013-05-15 at 5.09.48 PMThis diary will be updated (almost) daily over the next ten days.

I’ll be bringing you my proposed schedule, interviews with team members, interviews with strangers (I’ll be at booth 343 if anyone wants to talk my ear off about their thoughts on Drupal), session play-by-play, my running must-see Portland list, a full recap on my trip to Voodoo Doughnut, and much, much more.

 


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